About · 关于
我是李世恒，也可以叫我 Diego，主要关注营销、品牌传播和视觉内容。
我在美国学习和生活了六年，本科就读于内布拉斯加大学林肯分校广告与公共关系专业，之后在纽约大学完成整合营销硕士学位。中英文都可以作为工作语言，也一直在研究怎样让内容被人看见、理解，并愿意多停留一会儿——毕竟让人不点“跳过广告”，已经算是传播行业的一次小胜利。
我曾在罗德公关和爱德曼参与项目，经验涉及营销策划、内容创作、账号运营与商业化，同时具备视频制作和剪辑能力。我喜欢参与从策略到执行的过程，把一个还比较模糊的想法整理清楚，再真正做出来。
工作之外，我喜欢随手拍照。没有固定主题，也不专门背着相机出门，只是看到有意思的人、光线或角落，就顺手留下来。
毕竟写出来的东西要有用，也得有点自己的样子。
I’m Diego Li, a marketing and communications professional with a focus on brand storytelling and visual content.
I spent six years studying and living in the United States, earning my bachelor’s degree in Advertising and Public Relations from the University of Nebraska–Lincoln and my master’s degree in Integrated Marketing from New York University. I work comfortably in both English and Chinese, and I’m interested in what makes people notice, understand, and stay with an idea—because getting someone not to hit “Skip Ad” is already a small win.
My experience includes work at RFI and Edelman, as well as projects across marketing strategy, content development, social media operations, monetization, and video production. I enjoy working from strategy through execution: taking an idea that is still a little unclear, finding its direction, and turning it into something real.
Outside of work, I take photos of whatever catches my eye—a person, a patch of light, or a corner that happens to look right. No elaborate setup and usually no camera bag required.
The work has to work. It should also feel like mine.
Capabilities · 主要能力
Marketing Strategy
Positioning, campaign planning, and audience insight.
Branding & Communication
Brand narrative, messaging, and content development.
PR & Creator Partnerships
KOL/KOC communication, creator sourcing, and business outreach.
Campaign Coordination
Social account operations, monetization, and delivery.
日常工作包括 KOL / KOC 沟通、达人合作与商务对接，以及账号运营与商业化。摄影与视频作为个人兴趣与辅助能力保留。