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Diego LI ·
李世恒
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构想
Ideas · 2026
DJI Overlay
One Lens, Every DJI Device
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16 pages · sequential
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Context
背景
DJI is the world's leading brand in imaging technology and drones, with an ecosystem spanning drones, action cameras, stabilizers, and visual tools — but none of it lives in the user's direct field of view.
大疆是全球领先的影像技术与无人机品牌,生态覆盖无人机、运动相机、稳定器和各类视觉工具——但这些设备都不在用户的视野正中央。
Challenge
挑战
No product on the market can simultaneously meet the requirements of sports, HUD, imaging, and multi-device interconnection — Meta Ray-Ban lacks HUD, Garmin lacks imaging, Apple Vision Pro isn't built for outdoor sports.
市面上没有一款产品能同时满足运动场景、抬头显示、影像能力和多设备互联这几项需求——Meta Ray-Ban 没有抬头显示,Garmin 没有影像能力,Apple Vision Pro 也不是为户外运动设计的。
Insight
洞察
Outdoor creators using DJI gear keep having to choose between staying safe and getting the shot — looking down at a phone mid-ride is both unsafe and breaks the shot.
使用大疆设备的户外创作者,一直被迫在安全和拍到画面之间二选一——骑行中低头看手机,既不安全,又会错过画面。
Idea
想法
OVERLAY: the first AR glasses to connect DJI's multi-device images directly into the wearer's field of view in real time, serving as a multi-functional HUD for outdoor sports.
OVERLAY:首款能把大疆多设备画面实时接入佩戴者视野的 AR 眼镜,充当户外运动场景下的多功能抬头显示器。
Execution
执行
Positioned at $899 with a DJI Fly/Osmo/Mimo/Ronin ecosystem bridge, launched under the tagline Expand Your Vision, Connect Your World, through creator seeding, social campaigns (#RideYourVision), retail try-on corners, and a phased teaser-to-launch-day rollout.
定价 899 美元,打通 DJI Fly/Osmo/Mimo/Ronin 生态,以"Expand Your Vision, Connect Your World"为主题上市,通过达人种草、社交话题(#RideYourVision)、线下试戴专区,以及从预热到发售日的分阶段节奏逐步推进。
Outcome
结果
A 3-year roadmap from cross-device hardware integration (Year 1) to the DJI Vision Hub app (Year 2) to sports-mode plugins and advanced AR capabilities (Year 3) — evolving OVERLAY from an accessory into DJI's standard gateway product.
一份三年路线图:第一年完成跨设备硬件整合,第二年上线 DJI Vision Hub App,第三年推出运动模式插件和进阶 AR 能力——让 OVERLAY 从一个配件,逐步成长为大疆生态的标准入口产品。
Reflection
复盘
这个项目从一个很朴素的场景痛点出发——运动时想拍下眼前的画面，却只能低头看手机。但真正让我认真做下去的，是怎么把这个点子放回 DJI 已有的生态里想清楚：它该长成什么形态、卖多少钱、靠什么让老用户和新用户都愿意买单，又怎么在三年里从一个配件变成生态入口。我想做的不只是设计一副好看的眼镜，而是想清楚这个产品在整个商业逻辑里能不能真的立得住。