CATL European Media Outreach
Pitch 1 — News Coverage Pitch
From: [Diego Li], Edelman, On behalf of CATL
To: [First Name], Journalist, [Outlet]
Subject: Story idea: CATL’s sodium-ion storage launch and its implications for Europe
Hi [First Name],
I’m [Your Name] at Edelman, supporting CATL’s international communications. I wanted to share a potential story for [Outlet] on the commercial outlook for sodium-ion energy storage in Europe.
At its June launch in Munich, ahead of The smarter E Europe, CATL introduced TENER Sodium, a system the company describes as the world’s first field-validated sodium-ion battery energy storage solution. International deliveries are scheduled to begin in June 2027. You can find the announcement here.
The European angle is what this development could mean for the organisations buying and operating energy storage: where sodium-ion might complement lithium-ion, what evidence developers need before adopting it, and how a new battery chemistry could affect procurement decisions.
Would you be interested in covering the announcement or exploring these questions in a reported piece? I would be happy to share the published technical background and check availability for an interview with a CATL energy storage spokesperson.
If another colleague covers this area, I’d appreciate being pointed in the right direction.
Best regards, [Diego Li] Edelman | On behalf of CATL [Email]
Pitch 2 — Feature Proposal
From: [Diego Li], Edelman, On behalf of CATL
To: [First Name], Editor or producer, [Programme / Outlet]
Subject: Feature proposal: What would make sodium-ion storage bankable in Europe?
Hi [First Name],
I’m reaching out from Edelman on behalf of CATL with a potential feature or interview topic for [Programme / Outlet]: what does it take for a new battery technology to become a credible infrastructure investment?
CATL’s June unveiling of TENER Sodium in Munich provides a starting point for that discussion. Beyond the product announcement, there is an opportunity to examine how European developers evaluate emerging storage technologies—and what manufacturers need to demonstrate to earn their confidence.
A conversation could explore three questions:
• Where could sodium-ion offer a practical alternative or complement to lithium-ion?
• What performance, safety and lifetime-cost evidence would project developers need?
• What needs to happen between a product launch and deployment at scale?
The topic could work as an accessible explainer, a longer interview or part of a broader energy infrastructure feature. CATL could contribute the manufacturer’s perspective, alongside independent researchers or European project developers selected by your editorial team.
Would this fit an upcoming edition of [Programme / Series]? If so, I’d be glad to discuss your preferred angle and check the availability of an appropriate technical spokesperson.
Best regards, [Diego Li] Edelman | On behalf of CATL [Email]
Pitch 3 — Follow-Up
From: [Diego Li], Edelman, On behalf of CATL
To: [First Name], Journalist, [Outlet]
Subject: Re: CATL’s sodium-ion storage launch and its implications for Europe
Hi [First Name],
A brief follow-up on the sodium-ion storage story I shared below.
One possible focus for your readers is the buyer’s perspective: what would a European project developer need to see before choosing sodium-ion for a storage project? That could provide a practical way to examine the technology’s commercial prospects.
If the topic is of interest, I can share background information and check spokesperson availability. Written questions would also be an option if that better suits your schedule.
If it isn’t a fit for your current coverage, no problem—thank you for considering it.
Best, [Diego Li]